The weird and wonderful world of cigarette packaging

Two weeks ago, The Guardian featured an article about Tom Fraine, the British man who inadvertently ended up as the ‘dead’ body on the ‘smoking causes heart attacks’ label. In describing his experience of how he came to be a cigarette packaging model, Fraine recounts: ‘I was offered €200 and asked to come to a disused hospital on the outskirts of Berlin. They painted my face grey, put me in a body bag and took me to the morgue. Being in a body bag really freaked me out, especially when the photographer zipped the bag up fully and whispered: “This is for Dresden”, before unzipping me. He had a dark sense of humour.’