Bibliography

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Sitography:

  • www.oldmoutcider.co.uk

References:

  • Black, R. (2014) Heineken launches Old Mout cider campaign, in The Morning advertiser. Available at: https://www.morningadvertiser.co.uk/Article/2014/03/27/Heineken-launches-Old-Mout-cider#:~:text=Old%20Mout%20was%20founded%20in,of%20cider%20and%20boysenberry%20wine (Accessed: 21 April 2022)
  • Ministero della Salute (2019) Relazione annuale al Parlamento sulla celiachia. Available at: https://www.salute.gov.it/portale/news/p3_2_1_1_1.jsp?lingua=italiano&menu=notizie&p=dalministero&id=5358#:~:text=Il%20Ministero%20della%20salute%20%C3%A8,pi%C3%B9%20di%2011.000%20diagnosi%20effettuate (Accessed: 22 April 2022).

Readings:

  • Barthes, R. (1957) Mythologies. Paris: Seuil
  • Benetello, C. (2018) When Translation Is Not Enough: Transcreation as a Convention defying Practice. A Practitioner’s Perspective.
    The Journal of Specialised Translation 29, pp. 28-44.
  • De Mooij, M. (2004) Translating Advertising: Painting the Tip of an Iceberg. The Translator, 10(2), pp. 179-198.
  • Ho, G. (2004) Translating Advertisements across Heterogeneous Cultures. The Translator 10(2), pp. 221-243.
  • Morón, M. and Calvo, E. (2018) Introducing transcreation skills in translator training contexts: A situated project based approach. The Journal of Specialised Translation 29, pp. 126 148.
  • Pedersen, D. (2014) Exploring the Concept of Transcreation: Transcreation as ‘More than Translation?’, Cultus 7, pp. 57-71.
  • Singh, S. (2006) Impact of Color on Marketing, Management Decision, 44(6), pp. 783 – 789.
  • Smith, V. (2008) Visual Persuasion: Issues in the Translation of the Visual in Advertising. Meta 53(1), pp. 44-61.
  • Torresi, I. (2021) Globalization, Advertising and Promotional Translation, in Bielsa, E. and Kapsaskis, D. (eds), The Routledge Handbook of Translation and Globalization. London: Routledge, pp. 351-362.
  • Valdés, C. (2013) Advertising Translation, in Millán, C. and Bartrina, F. (eds). The Routledge Handbook of Translation Studies. London: Routledge, pp. 303-317.