Christian Rodriguez

University of Roehampton

Welcome to the ‘Documentary Film & Social Media’ website. This website demonstrates the work and analysis conducted during my Tideturner Films internship. This internship focused on creating social media marketing content for the independent documentary film, I am Belmaya. The film follows the journey of Belmaya Nepali, from being an uneducated orphan to an award-winning filmmaker.

The website layout goes through my internship experiences in the Professional Log, followed by a detailed look into independent documentary films within the Industry Analysis. Finally, the Thesis brings the previous sections together and examines which type of content is able to create the most follower engagement for the film’s social media accounts. Content I created for the internship can be seen within the Portfolio.

Navigate through clicking the main and sub-sections below or by viewing the menu at the top of the page.

CONTACT INFORMATION

Professional Log

Introduction to My Internship
Understanding My Role
Standard Routine for Tideturner Films
Accomplishments as an Intern
Overall Thoughts on Internship
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Industry Analysis

Introduction to the Industry
Pros and Cons of the Industry
Understanding the Marketing
The Importance of Social Media
Concluding Analysis
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Thesis

Documentary Film & Social Media: UNDERSTANDING THE IMPACT DIFFERENT TYPES OF MARKETING POSTS HAVE ON FOLLOWER ENGAGEMENT

Abstract
Introduction
Overview of I am Belmaya Documentary film
Filmmakers
Marketing on Social Media
Social Media: Overview of Approach
Social Media Platforms Being Used
Account Management
Pictures, Videos, and Tweets
Theories & Methods: Analysis of Social Media Posts
The relationship between filmmaker, film, and followers
QUALITATIVE Analysis: categorizing Posts
Quantitative Analysis: Understanding follower engagement
Discussion of the Results 
Understanding the data
What Do the Results indicate?
Conclusion
overview of research
Improvements to be made
Looking into the future
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MEDIA PORTFOLIO

PICTURE POSTS
VIDEO POSTS
COMPANY LOGO CONCEPTS
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Follower ENGAGEMENT DATA charts

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References

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CONTACT INFORMATION