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Abstract

The purpose of this study is to examine the social media strategy for the independent documentary film, I am Belmaya. The social media strategy for this film involved the use of various types of posts throughout multiple social media platforms.

The different types of social media posts are separated into the qualitative categories of Emotional Posts, Open Promotion Posts, and Workplace Posts. The social media platforms that are being studied for engagement are Facebook, Instagram, and Twitter. Engagement in this study is understood through the quantitative actions of ‘likes’, ‘comments’, ‘views’, ‘shares’, and ‘retweets’ based on each of the platforms capabilities.

Using the qualitative and quantitative methods of gathering data, the results of this study help to provide an understanding for the vital impact that social media can have on independent documentary films and possible future films through similar methods. The results of this study also allow for knowledge into the relationship between the filmmakers/film and followers through social media.