(This page is one section of the Industry Analysis. To view the full Industry Analysis, click here)
Concluding Analysis
In a final look into the industry of independent documentaries, it can be stated that this form of filmmaking is distinct when compared to the standard large studio films, and this is visible specifically when it comes to marketing and creating awareness for a film. As a result of the limited financial abilities and resources of independent films, an unconventional approach of connecting with potential viewers is created through the formation of early relationships directly with the filmmakers. The hope is to eventually have the discussion of these documentaries extend into making an informative impact on society. For many independent documentary filmmakers, this future discussion is what some consider to be the defining factor of their film’s success.
The purpose of this industry analysis was to give an understanding into the film genre of independent documentaries, with a detailed look into the marketing process of these films. Understanding these details help to give basic knowledge of the topics that are covered in the thesis, which view the role of social media for the I am Belmaya film campaign.